God, I hate EA's animation sequences. NBA Live 2006 was so ridiculously repetitive because of them. Here's the strategy to guaranteed success:
Play a quick defensive outside stopper at point guard. On defense, run around and follow the ball carrier.
Have an inside scorer. Get within 15 feet of the basket. Use the hookshot superstar shot. 2 points. (With good 3 point shooters who could be inside scorers, like Kobe, Vince, Dirk, and Peja, you could do this behind the 3 point line, and make it 75% of the time).