NBA Media Rights Deal to Begin Negotiations

[SlyPokerDog]

Typical price for a 30 second ad is $5-$100 per thousand views from what I'm seeing online.

Do you by chance know how many minutes of commercials are there in a typical Blazer game?

Have you seen the ads they superimpose on basketball courts and the ads that ring the court on the LED signage and places like the scorer's table now? Every minute of every game is ads now.

 

[Phatguysrule]

Have you seen the ads they superimpose on basketball courts and the ads that ring the court on the LED signage and places like the scorer's table now? Every minute of every game is ads now.

Lol, yeah. But talking about television ads

 

[SlyPokerDog]

Lol, yeah. But talking about television ads

The ads superimposed on the court are for the TV side. They're added in the control room and only seen by the TV audience.

The NBA introduced its newest ad innovation during the 2020 NBA playoffs held in the empty stadiums of the Orlando “bubble.”[9] With no fans taking up the visible areas surrounding the court, the NBA began digitally projecting sponsorships all over the screen.[10]

During that Lakers/Clippers game, the UCLA Health logo placed directly above the painted area brought in 224 exposures and a sponsor media value of $3,620,771, the most of any other advertisement on the screen.[12]

After the digital advertisements’ clear success in the bubble, the NBA relaxed sponsor restrictions for the 2020-21 season, looking to carry over the newly found profits on a larger scale.[13] Now a full season later, the majority of the league appears to be testing out these new sponsor locations on their respective courts as the league prepares for the 2022 playoffs.[14] For example, the UCLA Health advertisement location mentioned above has been applied to many broadcasts, now below the paint, including last year’s NBA Finals.[15] However, the most noticeable example of the changes is the repositioning of baseline team names to make room for additional sponsors.[16]

This comes from the success of the Taco Bell baseline advertisement shown in the Lakers/Clippers game.[19] During that bubble game, the advertisement brought in 181 exposures and $2,617,721 in sponsor media value, third most among the advertisements shown throughout the broadcast.[20]

https://www.novasportslaw.com/post/the-dangerous-path-of-increased-advertising-in-the-nba
​

 

[kjironman1]

The ads superimposed on the court are for the TV side. They're added in the control room and only seen by the TV audience.

The NBA introduced its newest ad innovation during the 2020 NBA playoffs held in the empty stadiums of the Orlando “bubble.”[9] With no fans taking up the visible areas surrounding the court, the NBA began digitally projecting sponsorships all over the screen.[10]

During that Lakers/Clippers game, the UCLA Health logo placed directly above the painted area brought in 224 exposures and a sponsor media value of $3,620,771, the most of any other advertisement on the screen.[12]

After the digital advertisements’ clear success in the bubble, the NBA relaxed sponsor restrictions for the 2020-21 season, looking to carry over the newly found profits on a larger scale.[13] Now a full season later, the majority of the league appears to be testing out these new sponsor locations on their respective courts as the league prepares for the 2022 playoffs.[14] For example, the UCLA Health advertisement location mentioned above has been applied to many broadcasts, now below the paint, including last year’s NBA Finals.[15] However, the most noticeable example of the changes is the repositioning of baseline team names to make room for additional sponsors.[16]

This comes from the success of the Taco Bell baseline advertisement shown in the Lakers/Clippers game.[19] During that bubble game, the advertisement brought in 181 exposures and $2,617,721 in sponsor media value, third most among the advertisements shown throughout the broadcast.[20]

https://www.novasportslaw.com/post/the-dangerous-path-of-increased-advertising-in-the-nba
​

If you pay close enough attention you can see these are not present on the replays. Most people are busy watching the action of the replay and miss it but it pretty clear that the ads on the court are for TV only and they change as the game progresses.

 

[Phatguysrule]

The ads superimposed on the court are for the TV side. They're added in the control room and only seen by the TV audience.

The NBA introduced its newest ad innovation during the 2020 NBA playoffs held in the empty stadiums of the Orlando “bubble.”[9] With no fans taking up the visible areas surrounding the court, the NBA began digitally projecting sponsorships all over the screen.[10]

During that Lakers/Clippers game, the UCLA Health logo placed directly above the painted area brought in 224 exposures and a sponsor media value of $3,620,771, the most of any other advertisement on the screen.[12]

After the digital advertisements’ clear success in the bubble, the NBA relaxed sponsor restrictions for the 2020-21 season, looking to carry over the newly found profits on a larger scale.[13] Now a full season later, the majority of the league appears to be testing out these new sponsor locations on their respective courts as the league prepares for the 2022 playoffs.[14] For example, the UCLA Health advertisement location mentioned above has been applied to many broadcasts, now below the paint, including last year’s NBA Finals.[15] However, the most noticeable example of the changes is the repositioning of baseline team names to make room for additional sponsors.[16]

This comes from the success of the Taco Bell baseline advertisement shown in the Lakers/Clippers game.[19] During that bubble game, the advertisement brought in 181 exposures and $2,617,721 in sponsor media value, third most among the advertisements shown throughout the broadcast.[20]

https://www.novasportslaw.com/post/the-dangerous-path-of-increased-advertising-in-the-nba
​

I didn't see it mention what you can expect to pay per 30 seconds of those ads?

But that's awesome. I would imagine you could fairly easily make a profit on the Blazer broadcast. While offering a great product that people of Oregon and SW Washington will be proud of.

 

[kjironman1]

I would imagine you could fairly easily make a profit on the Blazer broadcast. While offering a great product that people of Oregon and SW Washington will be proud of.

I see what you did there...

 

[SharpesTriumph]

I didn't see it mention what you can expect to pay per 30 seconds of those ads?

But that's awesome. I would imagine you could fairly easily make a profit on the Blazer broadcast. While offering a great product that people of Oregon and SW Washington will be proud of.

These businesses goal is not to just make "a profit"

It's to maximize the profit.

Having more team neutral national broadcasts may do that better than having duplicate individual team local broadcasts.

Personally I don't care either way. Sometimes it's nice having a more polished professional unbiased national broadcasts. Other times it's nice hearing from a Blazers fan perspective of a local broadcast (more so with Mike and Mike). I care 99.9% about being able to watch the game more than one of these options over the other.

Yes really sucks for people employed for a local broadcast, I hope they can transition to national work if we see more of these changing.

 

[julius]

As long as TNT keeps the NBA, (or more accurately, the guys at inside the NBA) and ESPN loses the NBA, things are good.

 

[Phatguysrule]

These businesses goal is not to just make "a profit"

It's to maximize the profit.

Having more team neutral national broadcasts may do that better than having duplicate individual team local broadcasts.

Personally I don't care either way. Sometimes it's nice having a more polished professional unbiased national broadcasts. Other times it's nice hearing from a Blazers fan perspective of a local broadcast (more so with Mike and Mike). I care 99.9% about being able to watch the game more than one of these options over the other.

Yes really sucks for people employed for a local broadcast, I hope they can transition to national work if we see more of these changing.

Yep. I agree. However, just thinking about local KGW antenna angle... If local teams were allowed to make that kind of deal while still getting the overall NBA national deal it would be cool, and national deal could maybe offer it as an alternate stream for people who like that. Then the local guys could keep their jobs and those who want the local flavor could also get what they want.

Maybe it could be looked at as added income rather than competition woth the national deal.

It won't happen. Just thinking it through.

 

[THE HCP]

As long as TNT keeps the NBA, (or more accurately, the guys at inside the NBA) and ESPN loses the NBA, things are good.

Just saw this morning NBC is preparing a 2.5B/year offer to take over the TNT slots.

 

[BigGameDamian]

 

[SlyPokerDog]

Just saw this morning NBC is preparing a 2.5B/year offer to take over the TNT slots.

For $1 billion I could have two guys with smartphones streaming the game on Twitter at each arena.

 

[kjironman1]

Just saw this morning NBC is preparing a 2.5B/year offer to take over the TNT slots.

It will end up on Peacock.

 

[e_blazer]

For $1 billion I could have two guys with smartphones streaming the game on Twitter at each arena.

As long as one of the guys is @THE HCP so that the missus is still “available” on road trips, sounds like a plan.

 

[THE HCP]

Now remember TNT is basically CBS….. this could be a battle. NBA is LOVING this!

 

[PtldPlatypus]

As long as they also buy back "Roundball Rock" and restore it to its rightful place, I'm OK with this.

 

[andalusian]

Now remember TNT is basically CBS….. this could be a battle. NBA is LOVING this!

Nope. TNT is owned by Warner that is owned by Discovery. CBS is a separate entity, it is part of the Paramount / Redstone (previously Viacom) conglomerate.

The other big players are Disney (ESPN, ABC) and NBC (Comcast)

 

[THE HCP]

Nope. TNT is owned by Warner that is owned by Discovery. CBS is a separate entity, it is part of the Paramount / Redstone (previously Viacom) conglomerate.

The other big players are Disney (ESPN, ABC) and NBC (Comcast)

My bad, I get crewed and paid by the same people for CBS and TNT. Oh well.

 

[THE HCP]

 

[BigGameDamian]

 

[SharpesTriumph]

Believe it when I see it.

 

[bigbailes]

More likely the sale is coming after the expansion fees check has cleared!

 

[SharpesTriumph]

More likely the sale is coming after the expansion fees check has cleared!

I don't understand why either of these would make a sale of the Blazers more or less likely. Prospective new owners have known the next TV deal would increase revenue, so that is already built into any financial modeling of a teams worth. A new owner is going to have to pay more for the team if they will get that expansion fee, or can pay less if the prior owner gets to keep that fee.

So both of these events should net to a wash.

Paul Allen died 7 years ago and we've seen 0 steps towards a sale. Jody said the team is not for sale. Jody has made statements it can be 20 years or more. It's been reported Jody is working with a team of lawyers to stall the sale longer or indefinitely. A better question would be to know who would control a possible sale of the team once Jody dies?

 

[andalusian]

I don't understand why either of these would make a sale of the Blazers more or less likely. Prospective new owners have known the next TV deal would increase revenue, so that is already built into any financial modeling of a teams worth. A new owner is going to have to pay more for the team if they will get that expansion fee, or can pay less if the prior owner gets to keep that fee.

I think it makes it easier to justify asking for X when you know what the income stream size is (as the owners get 50% of that and you can understand what portion of that 50% the new owner will get).

 

[bigbailes]

I don't understand why either of these would make a sale of the Blazers more or less likely. Prospective new owners have known the next TV deal would increase revenue, so that is already built into any financial modeling of a teams worth. A new owner is going to have to pay more for the team if they will get that expansion fee, or can pay less if the prior owner gets to keep that fee.

So both of these events should net to a wash.

Paul Allen died 7 years ago and we've seen 0 steps towards a sale. Jody said the team is not for sale. Jody has made statements it can be 20 years or more. It's been reported Jody is working with a team of lawyers to stall the sale longer or indefinitely. A better question would be to know who would control a possible sale of the team once Jody dies?

1. Knowing exactly what the TV deal would seem to make it easier on the buyer to purchase as they have a clearer view of what they are getting back.
2. Jody seems to be still hiding behind the stipulation of 'getting the most for the asset' that is in PAs directives after death. I don't think it will happen immediately but if the payout is around $200 million for doing absolutely nothing, then I can see why she would continue to hold on to the franchise.

 

[BigGameDamian]

 

[SlyPokerDog]

The John Madden clause.

He did games for all four major networks.

"Doink!"

 

[BigGameDamian]

 

[THE HCP]

Breaking up that Turner crew is going to be bad news. They are literally the BEST in the business. I watch NO other studio shows anywhere, they are UNWATCHABLE in the fact that all they are trying to do is capture the chemistry the TNT guys have. It’s embarrassing to see them even attempt.

 

[SharpesTriumph]

Breaking up that Turner crew is going to be bad news. They are literally the BEST in the business. I watch NO other studio shows anywhere, they are UNWATCHABLE in the fact that all they are trying to do is capture the chemistry the TNT guys have. It’s embarrassing to see them even attempt.

I like Ernie, Kenny and Chuck. Never liked Shaq with this group, he doesn't add anything and just takes away their time.

Shaq is a good personality and could be great on another show. I just prefer the original 3.