Really, only Wall or Rose belong with Dame in terms of marketability on that list. Lin is popular with the Asian community, but overall he's not someone you're going to use for an international campaign.
Teague, Rubio, and Conley? Definitely not.
Dragic is a dammed fine player, but he's not marketable. The guy has about as much personality as a brick wall. Even Rose really isn't very personable. He has always struck me as very closed off and private. Dame has the kind of personality and knack for social interaction that can make someone a star outside of the game of basketball. He uses twitter all the time, he interacts with the fans, and he is outgoing. I think Adidas might put him ahead of Rose in terms of who they think is #1 on their players, but he needs to keep backing it up on the court.