Tince
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Lanning has shown what the power of the Duck brand can do. Altman is a very good coach but it's time to see what someone else can do with the marketing juggernaut that Oregon has become. I look at Altman as Duck basketball's version of Bellotti. He's done a great job of guiding the program to a place where others can take it to a higher level.
The investment between football and basketball isn't even remotely comparable. The odds are much greater the next basketball coach at Oregon will take the program back a step vs up another one.