I think people have an appreciation for tradition. But I think most of those have a more substantial appreciation for reality. I'm happy that the UofO made it into the Big-10; but I'm sad the Pac-12 died. Except for 5 seasons (1959-1963) when UofO/OSU went independent, the UofO, OSU, Cal, & UW have been in the same conference for 109 years. They formed the PCC in 1915. WSU joined in 1917; Stanford in 1918; USC in 1922; UCLA in 1928; ASU and Arizona in 1978 (46 years ago). Colorado and Utah were late additions in 2011. That is a lot of years of tradition. By the way, the Mountain West Conference and it's schools have traditions too. "Never mind those" said the Pac-2
this tradition argument seems pretty ideological. Kind of like the false dichotomy between amateurism and professionalism. The reality is that college sports, especially football, have been about the money since before WWII. Admission isn't free; neither are the uniforms or medical staffs; or the travel; or the coaches; or scholarships. Once a program is on those tracks, the athletic departments have prioritized budgets; revenues and expenses. Obviously, television has permanently altered the landscape. But before TV there was radio and print media
NIL and the transfer portal are just the latest episodes in the "Where the fuck are we going??" show.
here's the elephant in the room about college sports and tradition: it was a fool's paradise built on a rotten foundation. In hindsight, it amazes me that the courts didn't essentially rule that the NCAA was violating ant-trust laws 40-50 years ago instead of over just the last 5 years. Well, the genie is out of the bottle, Pandora's box is wide open, the cows have left the barn, and the water is miles downstream from under the bridge.