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The Cavs will still milk it. Did you see how many alternate jerseys they had when he was there? There were enough alternates for an entire wedding party to wear one (something like 8 different jerseys).
Sure, they'll milk it but they could have made new jerseys even if he had never left. #23 James jerseys from his first go-round, though, aren't out of date.
No idea if that's really why he did it, but it's a nice benefit to fans.

