The first thing you should know is that the number of options under the streaming subscription is pretty limited, especially when compared to companies like Netflix or Amazon, which have been doing this for much longer. But that’s probably to be expected: After all, when Amazon announced the availability of video as part of its Prime subscription, the company came to market with just 3,000 titles. Over the past two years, it’s dramatically increased the number of options available, and I have no doubt that Redbox Instant will do just the same.
The other noticeable thing about the service’s content library is that there’s not much there that I can’t find through Netflix or Amazon. Key new-ish releases — such as Thor, for instance, or The Lincoln Lawyer — are available on both Netflix and Amazon. The reason for this is that their studios have output deals with Epix, and Epix has deals with both the big streaming providers. Not surprisingly, Epix is also a partner for Redox Instant.
Outside of that, though, there’s not a whole lot of content there today to compel a Netflix user to switch. That is, unless said user is also a big DVD kiosk user. If that’s the case, Redbox has hundreds of newer DVDs and Blu-rays that it can offer at convenient locations nearby.
