ABM
Happily Married In Music City, USA!
- Joined
- Sep 12, 2008
- Messages
- 31,865
- Likes
- 5,785
- Points
- 113
I say good for her. 
http://music.yahoo.com/blogs/hip-ho...timated-50-million-multi-level-184957741.html

http://music.yahoo.com/blogs/hip-ho...timated-50-million-multi-level-184957741.html
Pepsi has inked Beyoncé for new a multiyear endorsement deal estimated at $50 million, The New York Times reports.
But the campaign won't just include TV and radio commercials or magazine and billboard ads. Beyoncé's image will appear on a limited-edition run of Pepsi cans and will receive a multi-million dollar Creative Development Fund for the co-creation of relevant consumer content.
The Beyoncé Pepsi can, developed by both parties, will debut in Europe in March 2013. In recent history, Michael Jackson is the only other person to have his image appear on a Pepsi can.
Record labels have reduced marketing and promotions budgets so the Creative Development Fund is especially appealing to a musician. The fund is expected to support the singer's concerts, videos and photo shoots, among other ideas, Lee Anne Callahan-Longo, the general manager of Beyoncé's Parkwood Entertainment, told The New York Times..............

