well the NBA goes more and more international, especially European players came more in the NBA the last few years. You have fans from serbia who watch clippers, Kings and nuggets because of teodosic, bogdanovic and jokic, fans from greece watching bucks Games because of Antetokounmpo, fans from Lithuania watching knicks, pacers and raptors games because of porzingis, Sabonis and valanuinas, France=Ntilinka Gobert Fournier, Switzerland = Capela, Turkey = Kanter, croatia = dragic and saric, Bosnia = Nurkic and Bogdanovic. And there are many many other good Players