I would do all sorts of things to support what people want to do. I just don't want to repeat past failures.
Like before we switched to the current forum software, several users swore we needed live chat and they'd use it all the time. The chat was popular for a couple of weeks and then zero activity. We tried chat before that with the same results.
The stupidest thing I can imagine is setting up joomla or whatever only to have the site's home page be a months old article, and nothing new written for ages.
The content has to be regular, as I said. Not only stories every day, but breaking news as immediately as possible.
We set up the writing team, and nobody's writing. To me, that's an indication that there is a real lack of interest, drive, and dedication.
It's incredibly hard to build traffic for any site. It has to be great content.