It's my viewpoint that teams' Twitter handles are very bland and vanilla," McGowan said. "We're trying to change that up a little bit so we can engage with people differently. We probably won't be that edgy going forward because we're not there to ruffle feathers or anything like that. We are there to have a little fun. That tweet alone resulted in 3,000 new followers and four million views, which is significant. Typically on a game day we'll have four or five thousand mentions. That night we had 21,000. If you do things a little bit more different, a little bit more creatively, you can get a little bit more attention."