More good news for HCP's favorite sport!!! From The Athletic ...
MLB: Reaching new popularity? Just in time for the start of the playoffs,
the leading indicators of MLB’s health are robust:
Attendance? 71,409,421 fans. Up for the third straight year.
TV viewership? Up across the board (despite that midseason snafu with ESPN).
Average game time? A brisk 2 hours and 38 minutes, the third straight year under 2:40.
Average age of a single-game ticket buyer? Forty-three (down from 46 two years ago), and if you dip into the secondary market, the average age falls below 40. Millennials FTW!
(And 2026 is already off to a promising start,
with Opening Day now being aired exclusively on Netflix, per Andrew Marchand, part of the streamer’s strategy of “eventized” sports.)
Having three of these WC series get to a 3rd game helps as well, of course with the Yankee/Sox being a ratings juggernaut, plus a team like the Cubs in the mix and you'd think they should be able to beat last years record setting ratings for the WC round. Not all good news the issue with the local broadcasts still needs to be hashed out and sadly a work stoppage is looming after next season as the owners press hard to get a salary cap installed but some very positive signs for a sport on it's deathbed!