Hoopguru
What gets measured, gets done...
- Joined
- Sep 16, 2014
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Hey, I ran a business in a small market (Pacific NW) for years, and we needed to turn over every rock for new business that we could, as compared to East Coast (population) markets.
If the elements didn't line up in the East one year their gross sales would go in the dump, as they counted on the planets lining up to produce. They never had to work hard to cultivate new business or keep existing accounts. They only focused low hanging markets and never niche market targeted.
My Company took pride in working hard to keep existing accounts and in cultivating new accounts for growth. We couldn't afford all our eggs in one basket so we strived to be very good a nice marketing and SERVICE. Even when the economy was down service boomed.
Neil has to mine for players in all ways, as he's not afforded the luxury of a big market dynamic. IMO, if he and Paul are on the same page they could become very good at finding players that could surprise and fit their plan/system. Bottom line is they could become much more creative in tapping into hidden talent.
If the elements didn't line up in the East one year their gross sales would go in the dump, as they counted on the planets lining up to produce. They never had to work hard to cultivate new business or keep existing accounts. They only focused low hanging markets and never niche market targeted.
My Company took pride in working hard to keep existing accounts and in cultivating new accounts for growth. We couldn't afford all our eggs in one basket so we strived to be very good a nice marketing and SERVICE. Even when the economy was down service boomed.
Neil has to mine for players in all ways, as he's not afforded the luxury of a big market dynamic. IMO, if he and Paul are on the same page they could become very good at finding players that could surprise and fit their plan/system. Bottom line is they could become much more creative in tapping into hidden talent.
