PDXFonz
I’m listening
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"Lonzo is not forced to wear any brand and can play in any shoe he wants as long as it's OK with the NBA," LaVar Ball told ESPN by text early Thursday morning. "This is what being independent is all about."
I could see them being able to land other NBA players with this mentality if they are able to afford to sign them to reasonable contracts. Imagine getting an endorsement deal and being able to wear whatever shoes you want, adidas, Nike, UA, whatever. Maybe I'm understimating the impact of players wearing signature shoes on court during a game, but the initial release and branding of signature shoes has got to be the biggest selling point.




