yeah, I know...in an alternate universe OSU would have plenty of company in the wambulance
It was 1996 when Phil Knight, after talking to Mike Bellotti, decided to get involved. It was not till 1998 before any facilities improvements were completed (practice facility). In the decade that ended in 1998 the Ducks played in 7 bowl games; the Beevs played in none. Oregon had won a Pac-10 championship and had played in the Rose Bowl. Oregon's record in that decade was 70-49; the Beavers record was 26-83. It was not a case that both programs were dead even, Phil Knight waved a magic wand, and overnight, the Ducks eclipsed the Beavers. The Ducks had already significantly eclipsed the Beavers before Knight got involved.
That seems to get lost in all the whiny complaints about how it was ALL Phil Knight. Oregon simply hired better coaches, and coaches turn a program around. Oregon had Rich Brooks while the Beavs were going with Dave Kragthorpe and Jerry Pettibone. Then the Ducks hired Mike Bellotti and he was responsible for turning Oregon into a winning program while the Beavs were posting a winning percentage of .239. It was also Bellotti who decided that the Ducks needed to implement a spread offense so he hired Chip Kelly to accomplish that
yeah, Oregon is lucky to have Phil Knight. USC/UCLA are lucky to be dead center in a major recruiting hotbed like LA. Cal-Stanford in the Bay Area. Washington is lucky to have established themselves before there was an 85 scholarship limit (IIRC one season they had 137 players on scholarships) and to be in a big market like Seattle. ASU is lucky to be in Phoenix. Colorado is lucky to be in a suburb of Denver. Alabama, Georgia, Texas, LSU....they are all lucky to be in regions that produces so many recruits and treat football like a religion.
There's circumstantial luck, and there's luck you make for yourself. Oregon has made a lot of their own luck. For instance: branding. I distinctly remember a whole bunch of Beaver fans ridiculing the Ducks many uniform combos. And the promotion of Joey Harrington for the Heisman. But those things, along with the wins, helped create Oregon's brand. And that's what got them into the Big-10. It sure the fuck wasn't the Eugene TV market. Oregon understood how to build a national program years before OSU got a clue, and a lot of it began before Uncle Phil showed up.