I don't remember doing that... I define hero ball more or less by when one guy decides he's going to try to win the game by himself, and sometimes our guards do that. In fact some games it works, I remember a phoenix game last season that Dame pretty much took over because the rest of the team stunk and he pulled it out.
I don't necessarily think think the end of game / quarter situation or play calling is hero - ball and if I said that I mis-spoke (typed? heh), but it 'can' be I guess. I just think it's kind of ugly offense, and yeah it produces some amazing moments but when they miss or fail to get a good shot off it is pretty not-amazing.
You seem to be on the side of liking it, or thinking it's the right way to play and that's fine it's your opinion, I respect it, I just see it differently.