I guess this brings up an interesting point: when ballplayers are making the obscene amounts of money that they are, at what point does money become less of a motivation than enjoying who you play with? I mean really... players are all about "branding" right now, which sets them apart from the team they play with. They develop friendships with other like-minded "branded" players... and when money becomes a moot point, why wouldn't they manipulate the system to play with each other? Look at the big three in Miami.. they give up money to play with each other. Yes... can the average layperson tell the difference between 20 mil and 15 mil? Of course not. It's still a ridiculous amount of cash. More than a normal human being would need to live for a lifetime, let alone a year.
I guess my point is, Chris Paul could very easily just wait out his contract with the Hornets, not caring if he really wins or loses, because he's getting paid, and he knows in two years he gets to sign for whatever he wants and play with his friends. He knows that every dollar he gives up in contract money will be made back and then some through endorsements, promotions, publicity, etc. So where's the sacrifice? Players like them are already rich beyond 99% of anyone's wildest dreams, so they arent concerned anymore with team paychecks. They want to win, and cash the BIG shoe company deal and Wheaties Box checks, which the league has no control over.
We live in different times now. Better get used to it.