Soccer can't really compare to this because as someone pointed out above, they only play commercials at halftime, so you get an entire uninterrupted game to watch, which makes Soccer so enjoyable to watch. I used to hate watching Soccer and when the Timbers came I gave it a shot, I have grown to love watch the game,, but more so because I don't have to slog through 50 commercials on my way to a 3-hour+ game.
Basketball and Football are fucking jokes when it comes to advertisements. Games are so long, so many interruptions it's insane; and now more marketing bullshit down our throats? Bleh, poor taste is all. It won't hurt the game, but poor taste.