Someone needs to explain to me why the most expensive things are the ugliest things? That versace shorts are freaking horrible.
Because their target market is no longer old money, but the nouveau riche, or wannabe nouveau riche, who are still insecure about their wealth/status and need to make sure everyone around them knows that they have money.
Also, we've come to the point in trend cycles where the 90s are once again in fashion. And unfortunately it's not the Kurt Cobain 90s, but rather the Ross & Rachel 90s.
And lastly, the fashion world now has to compete with Kanye to make clothing that is simultaneously boring AND ugly as fuck.
Edit: Also note that those shorts are a collab with Kith:
https://kith.com/
Collabs are everything these days. These labels can only exist by relaunching irrelevant labels from decades past, or swindling giants by stitching a few letters onto an existing template. Kith x Hilfiger? Fuck outta here with that garbage! Fuck Fieg, fuck Hilfiger.
The only KITH I'm into is Kids In The Hall!