Actually the Honda was more expensive. We drove an Accord, which was the most comparable in size/quality. It was a few thousand more, but we found it less comfortable. It did have some cool toys though. They have a camera on your right side mirror that lets you see if there is anyone in your blind spot. Very cool. I also liked their dash, but the way the car was set up was really uncomfortable for us. No amount of money is worth being uncomfortable in a car.
We also looked at Kia, Nissan, and Mazda, but in terms of size, comfort, mpg, and reliability, we felt that the Toyota was the best option. We did shop around though. We could have gotten a bitchin deal on a smaller car, but we're making the step down from an SUV to a sedan, so we wanted something with some room. The Camry is huge, but still gets decent mpg.
The thing is, there isn't that much of a price difference between a Camry and the other comparable cars in their class. There's a huge difference in price between a BMW, Mercedes, etc and a car like a Camry, or an Accord, or a Mazda, etc. So is the luxury worth the extra 10-20k?
For my money, if I'm spending that kind of cash, I'm getting a Tesla. Awesome car and amazing gas mileage.