It's my philosphy, mind you. If I can have a better experience paying $0 to watch it on my couch then paying $15 to be further away from the action (even though in the building) then I will. And I know i'm not alone in that.
I will, though, pay $40 for a lower bowl seat. The difference between 300 level and 200 level is light years. I actually feel like i'm at the game down there instead of just getting vertigo up there.
For a blazers/lakers game up here it's $60 for the last row in the arena... that's a joke. or, more of a joke, $200 for 200 level, $500 for middle of the road 100 level.
Also, I don't pay anything face value... I don't go to big movie theaters unless it's on the rare chance it's a great movie, then I use deals... no big stores, and if I do, I only get the cheapest stuff - clearance.