it wasn't "scapegoating" the media partners. That's a major factor. When the Big-10 added UofO/UofW, the media partners agreed at add 60-70M/year to the existing media rights deal:
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because of that added revenue, while UofO/UofW will be getting a reduced share of the media split, they will be getting full shares of all conference revenue from the CFP money and the March Madness payouts. Besides the 1M raise each season there are supposedly some escalator clauses that will set the floor of the split for the two schools at 50%. That's important because the deal is back-loaded:
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meaning that in 2028-29-30, Oregon's/Washington's share could be in the 40-50M range, and even more than that from the CFP and Marc Madness. And it's pretty certain that the Big-10 and the SEC will be hogging a lot of that CFP money
but with all of that good news for Oregon, I was told be someone who probably knows, that if FOX hadn't been willing to pony up an extra 450-480M, the Big-10 probably wouldn't have voted to add the two schools
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it was the same for the Big-12:
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in other words, if FOX/ESPN/CBS/NBC hadn't been willing to pay more for those 6 Pac-12 schools, OSU/WSU might not have been the only ones left on an island
but Big-12 media wasn't going to engage the pro-rata clause for OSU/WSU. You're right, there was just no way the Big-12 was a realistic destination